All slot purchasing, mass marketing programs, print and digital marketing, events and promotions were under his purview. In his role at Las Vegas Sands Corporation he oversaw a 1.8B P&L that generated 1.3B in profit.
Prior to that, he held the role of Corporate Senior Vice President of Global Slot Operations and Marketing at Las Vegas Sands Corporation. His role also included all slot product development worldwide.
He most recently served as President and General Manager of Aruze Gaming where he had oversight of Aruze’s Sales and Operations team for North and South America, and Macau. Persson brings over 19 years of gaming industry experience.
